Developed, scripted a produced a new video for a product launch.
Developed and scripted a video for the launch of a new, environmental technology product. Worked with the marketing team to understand the messaging behind the existing line of products and then developed new messaging for the new launch that integrated with existing marketing. Produced the final video.
Wrote and produced an international, online training seminar for executives. Created scripts and speeches for several national and international company conferences and trade shows.
Interviewed top industry SME, provided additional research, wrote the script for the online seminar and produced the two day shoot. The Project Leader wrote that the video seminar, "resulted in rave reviews from senior leaders around the globe." Also provided executive speechwriting services for a three day national Lenovo conference and wrote and produced an on-site, a video for inclusion in the conference show. For an international technology conference, created a unified product messaging document for 15 products, including several product launches. Wrote scripts about each of the products for the live conference show, tying each product back to the main marketing message.
Wrote more than 65 new pieces of marketing collateral for the launch of a new national campaign, in less than three months.
Wrote more than 65 pieces of on and off-line marketing materials to meet the fast deadline for a new campaign launch. The materials included new products and existing products that needed to be re-branded for the new campaign. Integrated the new messaging into each new document and ensured consistent voice, messaging and product descriptions. Project managed the flow of the documents, working with multiple Product Managers and national Marketing Managers.
GE Healthcare Life Sciences
Increased traffic 52% year over year, increased audience engagement by 64% in the same time period and decreased bounce by 50%.
Project managed the design, development and launch of a new website to a health sciences company. Provided on-going content strategy and development consulting services, and directed digital marketing initiatives. Revamped design and changed frequency of digital email campaigns, increasing referred traffic to the site. Decreased the unsubscribe rate by 50% and increased the open rate by 12.5% in one month alone. Also directed social media efforts on LinkedIn.
Developed an innovative scan code campaign for a national literacy non-profit, resulting in a 50% increase in online donations and a 53% increase in ticket sales to a local event from the targeted demographic.
Created, developed and project managed an innovative scan code campaign that rolled out on posters at various transit platforms in the Philadelphia area. The campaign enabled users to directly donate books to the non-profit. Created the messaging for the poster, worked with HarperCollins to clear author permissions for use of the book images and worked with IT and the Media Agency to develop scan code landing pages. Supervised design of the poster and worked to secure media coverage of the campaign.
Increased revenues 45% over 2012 event (and a 214% increase over the first year), doubled ticket sales to targeted demographic, increased corporate sponsorship and media coverage.
Project managed an 11 month timetable for the live event and led all marketing initiatives supporting the event. Developed the on and off-line marketing strategy, brought a regional media sponsor on-board and created a media plan. Extended media coverage to multiple news outlets and venues, including the PECO Lights. Wrote all website copy and developed messaging for materials. Located and signed talent for the live event (all Philadelphia news and arts celebrities). Coordinated sponsorship efforts, led monthly meetings, managed 20+ volunteers, supervised event planning (food, beverage, etc.). Led event management the night of the event, produced live musical intro and produced live video shoot of the event.
- IBM. Developed copy for IBM Channel Partners' events.
- Lenovo Library Campaign, created concepts for new library campaign. Provided market research and audience outreach. Developed all core messaging
- One Global Design, marketing literature
- Lincoln Financial, scriptwriting for national sales conference videos
- First Penn National Bank, public relations materials
- ESP Telecommunications, customer testimonials and public relations
- International Association of Dance Medicine, journal editor